When we are working hard in our businesses, that’s what we do. We work
hard doing what our business is supposed to do: Sell houses, bake gourmet cupcakes, replace engines, build websites. That is it. We work in our jobs.
What about if you want your business to do more? Sell more houses? Deliver executive catered desserts? Be the import car specialist? Build a global team of web and marketing consultants? In that case, working hard in our business is hardly working – to shift our business to the next level.
What if you have bigger dreams?
This is when you step out of the job and work on your business. So how do you move from the reactionary fixes to pro-active strategic planning? By really wanting it!
It is important to make the distinction with what you want vs. what you need. This is because, generally, your want is a much more powerful motivator than what you need.
How much do you really want it?
You go into your dentist for a routine check-up, for example, and, surprise! you are told you need a root canal. You may not exactly jump to getting that done right away. On the flip side, when you are jolted awake with intense pain pulsing through your jaw every few seconds – surely you’ll be heading for that elevating chair the first opening available. If you’ve never had that experience, I can personally tell you, you want to take action then!
Back to business, let’s look at the instance of a local restaurant. To start with, they were not all that busy, just a steady trickle of patrons coming through the door. The staff had no trouble fulfilling the orders one by one. Quite aware that a faster “triage” would be more efficient, they had kicked around some ideas several times before. But, somehow, formalizing a better system kept being pushed further down the task list.
Too much too fast?
Then, success hit the little shop! They were busy – I mean, busy! Orders started backing up, servers could hardly keep up, and customers were left waiting much longer than they should. Complaints were starting to come in and staff was threatening to leave.
Now, the fire was lit in management – time to work on the business. They now wanted to develop the efficient system that they had long known that they needed. So, using the experiences, the lessons, the assets they had, the staff put their heads together for a new strategy. A new step-by-step routine fell into place, and the long lines went back to normal and they were prepared for the increased business.
The point really is for our businesses to meet the full potential without us working ourselves to exhaustion. By working on the business, you have the chance to work less…and do more of what you want to do.
So, what do you want your business to do?